WHY YOUR BUSINESS SHOULD SWITCH TO RESPONSIVE WEB DESIGN SOONER RATHER THAN LATER

web design charlotte nc

Why should my business have a responsive web design?

Responsive web design has become the top choice for businesses that want a user-friendly interface and higher customer retention. If your business has come this far without web design charlotte north carolina reaping all the benefits it has to offer, you may already be seeing lower traffic and a disappointing conversion rate.

As a responsible business owner, you probably need to be convinced before you pay to switch your web presence to a responsive design website. However, if you choose to do so, you will soon see a return on investment that will be well worth it. In short, responsive design is simply better than what came before it, and to keep up with the competition, you need it too.

Responsive web design is crucial for most businesses because it enables your users to achieve their goals quickly and smoothly. The important elements of your website can be accessed on a smartphone and appear as a fully functional version of the original, complete with all the utilities that you would offer customers on a laptop or desktop computer. If you fail to provide your visitors with such a mobile-friendly experience, they won’t hang around, they’ll just click away and complete the deal or buy from a competing site.

Dissatisfied customers are not good for business and neither against a big search engine. Google recently confirmed what many insiders have long suspected: Pages that aren’t optimized for multiple users slide down in search results. Google bases its rankings on how useful a page is for the search query entered by a user, as well as the usefulness of the site – for example, can a user perform the desired action?

Receive A Less

Your page can be totally relevant to their search, but if visitors can’t easily access the content across multiple devices, your site may receive a less than positive rating and rank lower in search results. If your business is reduced to a second or third page listing, you lose a significant amount of traffic as people naturally select links from the first page.

Google also pointed out that companies that have a single responsive website – rather than a standard and a mobile version – are much easier for their bots to discover because there is only one URL.

If your website is responsive and ready to serve mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button that allows a web user to make a voice call to your business instantly. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both of which are very relevant to the needs of mobile users.

Branding is one of the ways we build a relationship of trust with a customer and keep them coming back. This is relevant to responsive design for two reasons: first, people don’t feel safe in a website that they can’t easily navigate, and second, you need responsive design to create a unified brand, to create a consistent web experience. however your customers reach you.

In today’s market, there are only a handful of reasons why a business would choose to stick with static design on their website. Those who don’t rely significantly on web traffic to drive sales, or those who have few competitors, or those who have already explored responsive design and found it’s not for she is. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.

Responsive web design features

Until recently, web designers created different pages depending on where they were viewed, for example a tablet has a different screen resolution than a laptop and therefore the content was optimized for viewing on that particular device.

revolutionized the way users look at the web, creating a general experience that allows us to view pages in exactly the same way on a PC, smartphone or notebook. When building a website, designers use the same encoding for any number of resolutions, giving each device the same level of functionality.

Responsive web designers believe that their clients’ websites should be accessible to every visitor in order to give them the best experience, regardless of the device used. This kind of intelligent response to a web user’s actions keeps your business relevant in an ever-changing online marketplace; It boosts your ecommerce numbers and makes visiting your website a pleasant experience.

Technically, there are three main features of responsive web design, media queries are commonly considered the secret ingredient. These are filters added to the CSS or Cascading Style Sheets that affect the appearance of each individual page. CSS is an extremely useful tool for web designers, but tagging a media query tweak makes the process of resizing, rendering, and aligning a page much easier.

Another key point of the responsive design is the flexible layout, which is based on a grid formation, ideal for formatting borders, positioning the key elements of a page and fine-tuning the spacing just right. This means that a designer is not limited to a specific number of columns, they can choose as many or as few as is appropriate for the page. Flexible layout also eliminates the need to work out the layouts and text size based on pixels.

Instead, designers use percentages that allow them to take a much more fluid approach to creating each page. Pixels work well in photographic images, but are a cumbersome tool that can be used on a range of devices. A pixel can be expressed as three points on a phone but ten points on a desktop, causing a significant change in picture quality between devices.

The third component of responsive design involves using CSS or a dynamic resizing feature to create flexible images, videos, and other content. Text can flow relatively easily as the surrounding area changes size, but to distribute this across more complex segments web designers must use other techniques. Dynamic resizing gives a web designer greater control over how a page behaves, allowing them to add or remove components as needed.

Taken together, these diverse technologies ensure that visitors can enjoy the feeling of familiarity, regardless of which device they are currently using or will use in the future.

When a mobile user switches from landscape to portrait mode, the intuitive design makes the page grow or shrink. Furthermore, each element, be it an image, a text box or a video, adjusts itself to fit the different dimensions.

If you’ve ever tried to access a website and found it almost impossible to navigate a website without shrinking or enlarging the text or buttons, you’ll understand why responsive design is adopted by the is considered best practice by most website owners.

Responsive web design vs. mobile web design

Until recently, mobile web design was considered far more relevant to modern consumers than its responsive counterpart. With this approach, designers use smartphones as a starting point and incrementally update the technology to notepads, desktop computers, and beyond. This method meant businesses needed two websites, one for their mobile sites and one for PC users.

In the early golden years of mobile web design, there were a number of reasons why experts believed that web applications should always be designed for use on a mobile device first. Most important was the proliferation of smartphones and the fact that their popularity continued to skyrocket. By creating a platform that favored these millions of users , companies could promote their services or products to whoever was viewed as the next generation of computer consumers.

Second, it was said that the mobile design promoted a cleaner concept with no room for superfluous elements or unnecessary page stuff. On a phone-sized screen, there just isn’t enough room to fit additional buttons and widgets – instead, a design team had to focus on what was actually needed. By giving users a clear path to what they want, it was assumed that their experience is better and faster, more inclined to return or turn them into paying customers.

Mobile applications were considered far more useful than PC-based software, and what users expected from their laptop paled in comparison to the capabilities offered on smartphones. From a digital compass to gyro effects, touchscreen input, and voice control, designers hoped to build on these tools to create modern web design unconstrained by the limitations of a PC.

While there are pros and cons to launching a mobile site that runs alongside a main site, responsively designed sites are ideal for retailers who want a robust, consistent site with plenty of value for each user. A single website also simplifies marketing campaigns; There is only one website and one SEO strategy to manage. Therefore, a website with responsive design can save businesses time and money, but also provide a seamless and convenient way for customers to shop.

Responsive Web Design Statistics

When a team of designers builds you a responsive website, you know that it intuitively adapts to the device it’s accessed from, but where’s the evidence that this is a factor in commercial success?

Content marketing company Brand Point found that over 90% of consumers’ purchasing decisions are influenced by visuals. In other words, if people land on your site and like the look of the place, they’re more likely to stay there and buy.

Screen resolutions are constantly changing as new devices are released. Web developer Spyderweb found that in 2010 there were only 97 different screen resolutions, but by 2013 that number had risen to 232. The only way to handle this surge is to have a responsive website that is optimized for each customer , no matter what device they prefer .

Customers are put off by long waiting times and pages that take too long to appear; As early as 2009, 47% of people expected a website to load in just two seconds. A study by cloud service provider Akamai also found that 40% of web users clicked away if they didn’t get to a page within 3 seconds. That’s a pretty narrow window of time, and it’s fair to say that people’s expectations have increased since this study was written.

While external factors such as a lack of WiFi or 4G web design charlotte nc can affect latency, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive website that allows you to selectively load the elements you need or even insert graphics at a later time.

Design is important as it can have a huge impact on the number of new visitors to your site. These are people you reached by entering certain search criteria and decided to click the link to your website. Web designers, Domain7, have reported that their client, Regent College, saw a 99% increase in unique visitors after an overhaul of their responsive web design.

If your mobile pages leave an unpleasant taste in your visitors’ mouths, they’re far less likely to display your entire business positive and they will tell their friends. Industry experts at Search Engine Journal found that 57% of people would never recommend a company with poorly designed pages, reinforcing the case for a consistent web strategy that works the way your customers want, wherever they are.

Author

Duncan Maund is CEO of Mediatopia, a professional web design and development company based in Bristol, UK. Duncan helps small to medium sized businesses with bespoke websites and online marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *