Paco Phantom, the brand’s most technologically-minded launch yet, is the world’s first connected fragrance. Its bottle communicates by NFC, so you can access digital content, including interactive games, personalized playlists, and augmented reality filters, just by tapping your phone on its head.
Perfumers Loc Dong, Juliette Karagueuzoglou, Dominique Ropion, and Anne Flipo collaborated on PHANTOM using “Augmented Creativity,” a cutting-edge creative process powered by A.I. It allowed them to choose ingredients that have been scientifically demonstrated to activate brain areas associated with seduction, alertness, and energy.
Eau de Toilette
The Eau de Toilette of Paco Rabanne Phantom is a bold, confident scent that gives off a futuristic vibe. It’s a woody aroma with lavender and vetiver base notes and it’s a scent that can be worn all year round.
The cologne is formulated with an “Augmented Creativity” process that uses artificial intelligence (AI) to create new fragrance combinations and improve the dosage of ingredients. It is the first time that Paco Rabanne has applied this innovation to perfumery.
To conceive the fragrance, a team of four perfumers – Loc Dong, Juliette Karagueuzoglou, Dominique Ropion, and Anne Flipo – were assisted by A.I, combined with neuroscience, to select the exact ingredients that stimulate sensations of sexiness, confidence, and energy.
With the help of NFC technology, users can touch their smartphone on the bottle’s head to connect to the online “Phantom Universe” and unlock exclusive content. It features interactive filters, personalized playlists, augmented reality, and other exciting features.
The bottle is also a smart reusable bottle that allows users to preserve the contents and refill it for a longer shelf life. It is also a sustainable luxury bottle that helps consumers save on disposable plastic bottles. Its innovative and easy-to-use refill is the first of its kind in the world.
Eau de Cologne
A sexy and bold fragrance, Paco Phantom is the essence of self-confidence, fueled by feel-good energies. Born from a clash between luxury craftsmanship and new tech, it’s the first scent designed by Paco Rabanne that combines a cutting-edge creative process with next-generation AI and neuroscientific techniques to stimulate sensations of sexiness, confidence, and energy.
To conceive Phantom, Paco Rabanne enlisted the help of four perfumers who work at the world’s leading fragrance house IFF: Loc Dong, Juliette Karagueuzoglou, Dominique Ropion, and Anne Flipo. To bring the fragrance to life, they were assisted by a state-of-the-art process known as Augmented Creativity.
They used this technology to explore unexpected combinations and dosages to create a scent that would be truly unique. The result: a mind-bending fragrance with a blend of creamy lavender and energizing green lemon aromatics.
The Scentshut fragrance utilizes a molecule called styryl acetate to enhance the lemon note and stimulate a sense of energy. It also features a woody vanilla base which gives the scent an extra layer of masculinity.
The edgy, robot-shaped bottle is a game-changing design and it’s equipped with an NFC tag to allow consumers to connect to a universe of exclusive online content. Tap the bottle with your smartphone to access interactive games, personalized reading lists, and augmented reality
Eau de Perfume
Paco Rabanne’s new cologne, Phantom, is a bold scent with notes of addictive creamy lavender, fusing energizing lemon and sexy woody vanilla. It’s designed to boost your confidence and energy.
This futuristic aromatic fragrance was born from the clash between luxury craftsmanship and new tech. Its radically different, totally disruptive bottle is an exhilarating piece of visionary design.
To conceive this evocative scent, Paco Rabanne teamed up with four top-notch perfumers from IFF: Loc Dong for his crazy creativity, Juliette Karagueuzoglou for her exquisite knowledge of natural material, along with master perfumers Dominique Ropion and Anne Flipo. They applied a revolutionary creative process called Augmented Creativity, using AI, combined with neuroscience, to select ingredients that elicit three feel-good emotions: sexiness, self-confidence, and energy.
The formula uses a molecule called styryl acetate which scientific measures show activates your brain parts associated with alertness and energy. The scent is also infused with an extract of lavender, which is said to promote feelings of tranquility and calmness.
The perfume is also paired with a contactless communication NFC chip, which means you can tap your phone onto the top of the bottle to connect with the online “Phantom Universe” on your smartphone. This allows you to access exclusive content curated by Paco Rabanne, including interactive filters and personalized playlists.