It is projected that by 2023, the online fashion industry will be worth $872 billion and that 74% of customers will utilize social media to inform their purchases in this sector. Therefore, social media is becoming crucial as a marketing strategy for apparel apps. The fashion sector focuses strongly on lifestyle, aesthetics, and culture, providing enough opportunities for marketers to leverage social media to boost sales, strengthen customer connections, and attract customers to download mobile applications.
Leading fashion firms have also demonstrated the benefit of social media marketing across platforms. Retail giant ASOS, for instance, has over ten million Instagram followers in addition to one million on Twitter and six and a half million on Facebook. This post will help you select the top Pakistani fashion brands.
The Promotion Of Fashion Apps On Social Media
Marketing via social media is gaining popularity in the fashion industry, according to businesses. Benefit from the online setting while keeping yourself competitive. There are several upsides to developing an effective social media strategy for your fashion app. Some examples are:
- Raise Product Awareness
A well-managed presence on stage is excellent for increasing brand recognition and customer loyalty, even if you’re not actively utilizing social media to sell items.
- Engage Your Readers
By staying on top of thought leadership and trends in the fashion industry, you can better connect with your audience and earn their loyalty. One of the new features of Facebook’s business insights is an emphasis on the value of sharing the importance of your company. The ad campaign suggests that consumers desire to be treated more individually. It’s more appealing to buy a product from a company that stays true to its values.
- Superior Service to Customers
If your target demographic regularly uses social media, they may prefer to communicate with support staff there. Customers who can reach you in the way they like will have a better experience, which will reflect positively in their reviews and ratings of your company.
- Marketing Initiatives
Having a sizable social media following is a great way to get your name out there and can also be used for paid promotion. Further, you may provide exclusive benefits and discounts to your social media followers.
Marketing’s Role in the Rise of Social Media
Incorporating influencer marketing and social media account management is crucial. Increases in influencer marketing expenses are a trend, with some estimates suggesting that as much as 50% of a company’s marketing budget may soon be devoted to this strategy. You may use influencers to boost your business’s revenue and public profile.
- Product Promotion
In exchange for compensation, an influencer may post material about your items on their Instagram, Snap, or TikTok accounts. When investing in product placement, it’s essential to adhere to advertising’s best standards, such as clearly labeling the content as sponsored.
- Gifts
The fashion industry occasionally sends out presents to influencers, which they are free to use as they see fit. This influencer marketing strategy might be a good move for products that firms know will sell well and get good reviews.
- Collaboration
Collaborate with a social media personality to create lookbooks, blog pieces, and curated content for your online properties. Usually, you and the influencer may cross-promote one other’s material. As a new form of partnership, providing an influencer with a discount coupon to distribute to their followers is an innovative tactic. By entering this code, you may see which sales are connected to this promotional strategy.
Promotional Strategies for Social Media Sites
The first step in creating a comprehensive plan is deciding which social media platforms to prioritize. It all depends on your fashion app’s intended use and demographic. In this part, we’ll examine the most popular channels and provide you with pointers on how to include them in your overall social media plan.
With 2.44 billion active users per month, Facebook easily dominates the social media landscape. Live broadcasts on Facebook are another option for those promoting a fashion app.
Sixty-nine percent of marketers said they would allocate more resources to Instagram than any other market this year because of the platform’s prominence among social media fashion influencers. Approximately 4.2 billion times every day, Instagram’s 500 million daily active users tap the “Like” button. Instagram includes an in-app shop that lets you buy things without leaving the app. Online stores may also use this function. Posts, reels, stories, highlights, and IGTV are just a few of the ways that Instagram users may interact with their audience.
• TikTok
Over 800 million people are active on TikTok every month, uploading short videos (up to 15 seconds) set to their favorite music. Brands may employ hashtag projects and user-generated content to gain exposure and become viral, even if the app hasn’t fully monetized. It has been reported that fashion and beauty businesses have attracted billions of views by hosting hashtag competitions where entrants are asked to record video comments. The same article also quotes separate research on brand recognition, which finds that using TikTok videos can increase brand memory.
Last year, the number of monthly Pinterest users in the US rose by 26% to 88 million, reaching 335 million.
Many individuals use Pinterest as a platform for discovery to build and improve their style since 53% of users claim that the site has affected their buying decisions in the fashion category. The same research also indicates that there may be a 65% increase in checkout rates and a 50% increase in click-through rates for multi-product Pins.
Clothing manufacturers may benefit from using social media, despite the notorious character constraint of 280 characters. Twitter’s 330 million monthly active users send 500 million tweets every day. Using Twitter’s virality, major fashion brands like Fashionista.com (2.1 million followers), Zara (1.3 million followers), and Missguided (466,k followers) have developed sizable online fan bases.
For instance, one of the newest (and fashion-focused) shows on Netflix is Emily in Paris, which has been discussed at length on Fashionista.com. The designer label published an article suggesting presents for the show’s viewers.
• Snapchat
With Snap Inc., Ralph Lauren created a virtual reality experience for their customers this year. Snap Inc. registered twenty-three and a half million DAUs in the second quarter of 2020. Users of the popular messaging app may now dress their digital selves in merchandisable Ralph Lauren accessories.
Several other fashion brands have cleverly incorporated Discover. For instance, the editors of Fashion Insider visited the Sperry plant. Then Snap’s Discovery provided its users with a comprehensive guide to the process, written by the folks at Style Insider.