Social Media Marketing – An Overview

Marketing has always been an incremental tool for any business, startup, product, or service. At its core, marketing is defined as the process of making, communicating, deploying, and offering exposure to the masses. Simply put, creating a system where lots of people can see your offering is considered marketing. There are many types of marketing out there each of which has its own identity and medium. When we think of marketing, we think of billboards, TV ads, and large events with brand logos everywhere. There is email marketing where promotional material is sent to an email list. However, in recent times we have seen the emergence of social media marketing.

As the name suggests, this form of marketing uses social media to get the word across. Social media has evolved from the early days and it is now a titan that is brimming with potential. With billions of users across different social networks online at any time, social media marketing is one of the most lucrative fields to be in at the time.

Social Media – Explained 

Using social media marketing entails using different social networks to get as many eyes and ears on your product as possible. Seeing as one social media post can reach all corners of the globe at the same time, one can only imagine how much there is to work with. Social networks like Facebook, Instagram, TikTok, Snapchat, and LinkedIn are some of the most used globally. These social networks give you the chance to use their space to get users to see that you have something to sell. 

Seeing as there countless products and diverse audiences, there is no template that a marketer can follow. There is no one-size-fits-all when it comes to social media marketing – you need to be dynamic. However, there are a few unifying ideals that need to be maintained. 

Content Is King 

Whatever you post on your social media channels is considered content. This content could be a blog, article, newsletter, photo, video, an audio file, tweet, status, TikTok, and so on. Creating good quality content that has the ability to capture and retain the audience’s attention is crucial. Depending on the product, target demographic, and social network, your content can vary. It is important to have relevant content that gets the message across effectively.  

Context Is God

When creating social media content, especially for marketing, it is important to create context. You can have the best quality audio, video, VFX, and celebrities in your content but if it doesn’t make sense, it is of little use. Content with the right context can sometimes shoulder the entire campaign on itself simply because your message was clear. According to Gary Vaynerchuk, ‘content is king, context is God.’

Hashtags Are Imperative 

Social media introduced the concept of hashtags to the masses. It introduced the concept of meta data i.e. any data that references or explains some other form of data. Hashtags have become synonymous with social media, dominating all social networks as a means for users to discover and share content. Picking the right hashtags gets your content in front of the right people. For someone searching for a particular hashtag, using the right ones can ensure that said user sees your content. Social networks now have a ‘trending’ tab that is powered by hashtags.

Engagement Is the Promised Land  

An effective social media marketing campaign directly results in the engagement that it generates. Engagement encapsulates likes, comments, views, shares, and other forms of interaction. Social media is now dominated by algorithms that see how much engagement posts are getting to boost them in timelines. Creating content that encourages viewers to interact with your posts is the best way to organically boost your engagement.


In the world of marketing, social media has established itself as a dominant force. With billions of users creating a mammoth audience, it is considered one of the driving forces for business in the modern age. The best part is that it can all be done using a phone or laptop and an internet connection. Luckily, Mediacom has a wonderful selection of internet for everyone. Their website has a selection of Mediacom bundles to choose from so head on over and join the clan!

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