For web development services, BPO businesses receive a lot of clientele. A BPO service company may easily create a website using WordPress, one of the simplest coding platforms. However, when they have to perform SEO, which is not simple work, the challenging task starts.
It is not always necessary for the SEO team of BPO businesses to look outside the box to boost a website’s impression rate. Furthermore, link development and keyword placement are only a small part of SEO. The standard optimization methods are really the tip of the iceberg for digital marketers and BPO service providers in USA.
With the right SEO strategies, nearly every website can be ranked higher on SERPs. But if we’re talking specifically about WordPress websites, SEO experts can benefit from the following helpful advice.
Choose Web Hosting Carefully
If you work as an SEO specialist for a BPO firm, you probably already know how essential website loading speed is to Google ranking.
If your website doesn’t load quickly enough, you risk losing a lot of visitors. Consult your hosting company to learn the causes of the website’s poor performance. Another possibility is that the server is too sluggish to support hosting your website.
Don’t Launch Blogs until you’re Fully Prepared
Wait until you’re done working on the structure of your website before allowing the search engine to crawl the blog area.
By altering the settings, you may disable this feature. This method has the benefit of preventing search engine bots from crawling through incomplete areas, which prevents the site from being ranked for incomplete material on SERPs.
Go for an XML Sitemap
WordPress blogs require XML sitemap plugins. Sitemaps often provide a comprehensive overview of all of the website’s pages and content. It aids search engines in effectively crawling webpages and raises the likelihood of higher SERP.
An XML sitemap is simple to create and aids in quicker indexing. Therefore, attempt to install the XML sitemap plugin.
Use a Professional SEO plugin
A decent SEO plugin helps with SEO activities automatically. For blogs, the approach is to use rel = “canonical.” WordPress websites frequently struggle with the problem of duplicating content. However, by using this tag, you give the search engine permission to verify the original source of the content’s links.
There are several SEO plugins available, such as,
- WordPress SEO
- SEMrush
- All In One SEO
You can use any of them, depending on the type of features you want.
Don’t Use Dummy Links
Links with the “NoFollow” property are mostly worthless. You cannot ensure the validity of the utilized link, even if SEO experts use it. As a result, webmasters at BPO businesses shouldn’t overuse this tag.
Google advises web designers to use the “NoFollow” tag when linking to websites that are unrelated to their own and when you don’t want Google to crawl those websites. as in PPC advertisements.
CDN Enhances Site’s Efficiency
A distributed server network is referred to as a CDN (Content Delivery Network). It helps with content creation for targeted audiences. such as, according to a user’s location or geographic region.
It is especially helpful for a website with a lot going on and a lot of material. This technology distributes material throughout the network and makes it available to people around the server. As a result, page loading and response times are significantly decreased, and your WordPress site has a greater possibility of ranking well in search engine results pages.
Even if creating a website is a difficult endeavor in and of itself, getting it to appear in important search engine result pages is also not an easy undertaking. However, BPO firms may apply the simple strategies listed above to improve their WordPress site SEO.
Do you think of any tactic to do SEO effectively for your sites, let us know at https://www.linkedin.com/company/information-process-solution/