Using social media to promote online sales is a wise idea, and it will pay you back in the current dynamic era. More than half of online store owners struggle to get their social media visitors to the website and hence find it hard to drive more sales. Stop nodding your head now, as we are here to help you! Online businesses often fail to sync their efforts on social media accounts and websites. However, the task is as easy as ABC with the right strategies and tools. This post will uncover how to leverage social media for your ecommerce business. Keep reading to learn more!
Top 5 Social Media Strategies for Ecommerce Businesses:
Using social media for an ecommerce store is never defined in any book, and you must develop a relevant strategy. However, the free hand does not mean you throw the ball out of the circle. Your social media marketing strategies must align with your overall corporate goals and your online visitors to close deals with you. Here are a few strategies you must follow to drive your social media visitors to your website.
1. Focus on shoppable social posts:
How do you encourage your social media visitors to visit your website and purchase from your brand? You must make your posts shoppable. What does it mean? A shoppable post is where you tag a product with a link to your website. When social media visitors click on the product, they will land straight on your website, and what else do you need? This connectivity can increase sales as you address your audience’s interests.
The clickable link should also open the details about the product and let your visitors click and add it to the cart. You will never find a better way to supercharge your online sales and increase your CTR for your ecommerce store.
2. Go for user-generated content:
User-generated content can add a meaningful difference to your online sales, and you should leverage it. If your social feed contains user-generated content, why not post it on your website as social proof? It can drive more sales! Product reviews are the best forms of UGC, and you can enjoy better results with them.
Statistics revealed that millennials spend 30% of their time consuming user-generated content. The same study also reported that 48% of consumers say that user-generated content is a great way to discover new products. Another 41% of consumers say they are tempted to purchase a product with at least one to four product reviews. The results are great, and you should opt for ecommerce solutions to integrate social media strategies into your online business!
3. Explore live shopping on social media:
Do you want to earn more watch time per review? Live content could be your go-to option. As per statistics, live content can earn you 27% more minutes per review, which is a good number! However, you should never settle for less, as you can do more than merely engage people in a live video. Live shopping is the way forward!
This type of content, often referred to as Livestream shopping, is utilized by firms to advertise and sell products via live broadcasting on social media. Live shopping aims to make it easier for broadcast viewers to inquire about and purchase the displayed products.
4. Optimize your About section:
Amid all these strategies of creating content and going live, you must not forget the basics. Whenever a visitor lands on your website or social media page, they will head straight to the About section to learn what your business is all about. What if your about section is not optimized and well-structured? You have missed a golden opportunity of converting visitors into customers.
Your online visitors might scroll through page content but never see the about section. Therefore, you should optimize this section and make it clear enough for your online visitors. Does it sound too complicated? Why not opt for ecommerce solutions from SpiralClick and enhance your online sales by doing the basics right?
5. Ignite WhatsApp conversations:
It would be best to use WhatsApp for marketing as it makes conversations easier. More than half of your audience might be interested in chatting, and giving them a platform means winning their hearts. It also reflects the customer support you have invested in, and your audience will love this feature.
Using WhatsApp Business links on your social media pages can ignite conversations with your target audience. Creating links and sharing them on social media pages and your stories as CTAs can be a wonderful idea.
Take your online sales to the next level!
Your ecommerce store demands regular attention and aggressive strategies to stand out from the competition. Nothing can help you more than joining hands with professional companies offering ecommerce development solutions Dubai and allowing them to help your cause and boost your sales. Call them today!