How do I choose good marketing dissertation topics?

So, you are finally nearing the end of your higher studies or, more precisely, marketing degree. It is now time to start working on a marketing dissertation. Well, writing a good dissertation in the field of marketing is unlike any other piece of academic writing that you have done so far. It involves many stages, and choosing a good marketing dissertation topic is the first stage. Choosing a research topic is the first step that you take in making sure that your research journey goes smoothly and that you get a degree on time.

As you are reading this article, it means you are asking yourself, “How on Earth can I find a good topic for my marketing dissertation?” Well, you have come to the right place at the right time. In today’s article, we are going to discuss the ways using which you can choose good dissertation topics. So, let’s get to the ways straight away.

Top ways to choose good marketing dissertation topics

Dissertation topic selection is the first step that every student of marketing and any other field has to perform. Finding a good and perfect dissertation topic is extremely hard. As a student, you never know what is coming next on your way. Hence, you must follow some good ways to choose a good topic. A brief description of what you should do when choosing a marketing dissertation topic in the form of points is as follows:

1. Generate ideas by brainstorming

When thinking of choosing a dissertation topic, it can be hard to know where to start. Well, the first thing that you should do is spend some time choosing the right topic. Sit in a quiet place and brainstorm the research ideas and questions. To start with, you can think of the topics that you have covered in class. Also, you can go through the lecture notes and reference books that you have studied. This will leave you with plenty of research ideas.

2. Conduct preliminary research

Before deciding on any topic, it is important that you conduct some research on it. Conducting preliminary research enables you to see what is already present on your desired topic. You also get to know the research gaps that you can address in your research. This initial research phase should make you able to see the following:

  • Is there enough research on your desired marketing dissertation topics?
  • Is the scope of your desired topic realistic?
  • Has any other author answered your research questions?

3. Review previous dissertations

Unless you are undertaking a completely new topic, there are many, many students who have gone through the marketing dissertation. To get an idea or choose your dissertation topic, you should review previous dissertations written by old students. Looking at such dissertations, you may find some good points to construct your research on. When you are reviewing the previous dissertations, aim to read the recommendation section. It is where most of the future research prospects are listed.

4. Keep the supervisor in the loop

As part of your dissertation writing, you will be assigned a dissertation supervisor. The responsibility of a supervisor is to help and guide you through thick and thin. Hence, if you are finding it difficult to choose a good topic, you can contact your supervisor and ask him for guidance. However, make sure that you visit the supervisor during visiting hours. Do not disturb him when he is working or on weekends.

5. Be objective in your choice

It is easy to fall in love with a topic early on in your hunt. But do not get fooled by the emotions. It is a matter of years of years of research and hard work. Therefore, you cannot choose the topic by just a random liking. It is important to be realistic about the topic and scope of your desired research idea. Try to take a step back and analyse the marketing dissertation topic so that you know what it has to offer. If you cannot be objective, no worries. Contact any cheap dissertation writing help in the UK and get to know about this.

6. Make it relevant to your goals

Your dissertation topic must be relevant to your career goals. The employers grade such students highly who have their research on something that they want to pursue in the future. Moreover, doing research on such a topic separates you from the pack and makes you stand out from all the applications submitted. Hence, consider your future career goals when you are choosing a dissertation topic.


Conclusively, choosing a marketing dissertation job is not an easy task. Being an important aspect of this dissertation, you must choose something that suits your interest. In this guidepost, we have discussed the top 6 ways using which you can reach a good topic. Hence, make sure that you follow all those ways and choose a good, realistic, and research-focused topic.

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