The ad requests and response processes are removed from the SDK by DAI. Which combines your media content and adverts into a single stream that is not reliant on a website or mobile application. Because there is no delay or buffering between the content and the advertising.
The chance of client-side mistakes is decreased. You can target specific advertising for live, linear programming and video on demand with Dynamic ad insertion, achieve multi-screen reach with a variety of device support. And benefit from programmatic monetization across all platforms with Advertising Service for Video.
DAI further requirements
While Ad Manager offers several supported choices for distributing video advertising to a range of stock. DAI has a few more criteria that guarantee that only your unique content is paired with premium video advertisements.
Every single video ad must be transcode able
One way to change the format of an advertisement is by transcoding. Ads for live linear DAI might start in a standardized system before being code into digital editions. To raise or decrease the amount of pixel compression in a particular advertisement. A transcoded advertisement may be encode into various adaptive bitrates (ABR). The grade of the ad increases with the number of pixels. Through Ad Manager DAI, only transcode-capable advertisements are support.
VAST compliance is required for all video commercials
A video format known as the Video Ad Serving Template from the IAB is intend to standardize communications between media players and servers, simplifying traffic across all publishing platforms. VAST compliance is require for any video advertising utilized with DAI.
Configure particular ad elements for DAI inventory
Be careful to configure DAI-specific ad units while building your DAI network. As a result, trafficking mistakes are decrease, and non-compliant video advertisements are not target to DAI stock. And DAI campaign delivery can be track and report.
Watching video ads
Video ad material must be digest or post into the Ad Management DAI CDN. Which is code into necessary HLS versions before launching your DAI’s ad for live streaming or video on demand.
Support for DAI in traditional video features
Dynamic ad insertion companies support the most popular video features on the platform they appear on. You can view the video that may not work with some media. And any further targeting needed to complete the task on time to the DAI’s inventory below.
Viewability
Reporting statistics for viewability may be monitor on iOS, Android, HTML5, and other platforms by using the appropriate IMA SDKs. The incapacity to scroll up or down on a video page prevents all the other OTT platforms from implementing this capability. Publishers may utilize Open Measurement Interface Definition. Which is not yet MRC approve for viewability monitoring on systems where the IMA SDK is not accessible, and the DAI API is in use.
Ads from VPAID
Because they cannot be transcode, VPAID advertising is not support by Ad Manager DAI. For the most excellent quality adaptable bitrate (ABR) delivery. It is necessary to transcode both the material and the advertisements into several HLS variations.
Ensure only VAST creatives are accessible and targeted when establishing your DAI’s inventory. Using creative video profiles is simple to do. When VPAID creative types are qualified for selection in incompatible formats. So, They will not deliver, leaving an untapped potential for income.
DAI may sew unique targeted video adverts into the stream, depending on the specific person watching the material. No matter the original form of your content after converting it to digital.