Instagram is a great place to get really noticed, but it is very harder to get a good amount of reach and engagement there. As Instagram is a very popular social media platform used by billions and billions of users, so there is fierce competition.
In this article, I will be discussing the top strategies that you could also implement in your profile, to get more following.
Keep reading to find out more information on it!
7 Strategies For Gaining More Followers On Instagram
Here are the seven best strategies for gaining more followers on Instagram:
- Be consistent with your updates.
This is a very vital social media marketing strategy – not just Instagram. Oftentimes, the “consistency” part gets overlooked – while that shouldn’t be the case. You might have made that one lucky golden post that actually brought in followers, but now what? If you are not consistent with your updates, then the same followers are going to unfollow you. So now the question comes what really makes great content on Instagram?
Always post content that is in line with the following factors – useful (relevancy is the key here), entertaining(the posts should be able to capture attention easily), thoughtful (the posts should speak to the audience’s values and personalities), and interactive (the posts could be in the form of polls, lives, contests, etc).
- Incorporate Instagram SEO
SEO is not just about increasing traffic on a website. Social media platforms are sort of search engines too, and presently Instagram’s search engine feature supports keyword searches (regular) too – not only just hashtag and account searches. All these have made Instagram SEO more important to ensure that –
- Provide alt text to images
- Provide target keywords in your bio and captions
- Ensure that you tag location to your posts
- Write great captions.
The short clip or photo that you post surely makes the focal point of the post, but when it comes to making or breaking the impact it – then it all comes down to the power of a good caption. Now you must be wondering what really makes a good caption. Well then let me inform you that here’s a list of a few things that you should really keep in mind before formulating a caption:
- Relatability
- Intrigue
- Wit
- Inspiration
- Humour
- Self- Depreciation
- Storytelling
- Meaningful Stories,
For instance, National Geographic is great at using storytelling along with its Instagram posts. Which naturally make the viewers invested in them. Also, do try to stick to the aesthetic, whatever it is that you choose, so that the followers stick with you too.
- Utilize hashtags.
The hashtags on Instagram serve various purposes. They provide humor, add information and categorize posts that can lead users anywhere. These hashtags can be of high or low volume, long-tail, universal or location-based, and can greatly vary in purpose.
- Bio-link matters.
The best of the best Instagram profiles change the link in their bios atleast once a week and send people to different things like landing pages, popular content, promo codes, and so much more.
- Encourage User-Generated Content.
No matter how good a business is, its promotional content will never be as powerful as that of its potential customers. Also, here’s this thing at a point in time, you WILL find yourself running out of ideas for content to post. So, here is where the UGC comes into play. You can create a challenge or something to which they will post content, and you can then repost that.
- Engage with the audience.
When we are on the topic of getting more Instagram followers, then we simply cannot miss out on the leading potential factor that also helps in getting more followers – engaging with the potential followers or, as you would like to call them, audience.
You could try engaging with them by having conversations with them in the comment section or by answering their Direct Messages for you. You could also try re-publishing their posts. For example, you can try and create a hashtag event, and people can respond to it by using their own creative take on it. After that, you could repost those!
To Wrap It Up!
You can utilize the above-listed ways to get more reach and engagement. Thank you for reading up till here! I hope you found the information useful. Let me know in the comments your thoughts on the same.
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Author Bio:
I am Eric Watson, a Freelance Blogger and well Content Writer with a little over five years
of experience in the industry. I have some creative ideas and share my thoughts through
blogging. I am passionate about writing for Tech, Health, Business & Finance Etc.
These are my sites Small Business Journal , Money Outlined , The Global Magazine & 7 Best Things .