In a recent study, it has been found that there have been nearly 700 million active users of LinkedIn and it has become one of the topmost social media platforms. The companies have also started using live stream technology as a medium to market. LinkedIn has adopted this feature just recently.
Within a year, LinkedIn has made its place among the best live streaming services. The aim of introducing live streaming services was for tighter integration between LinkedIn events and LinkedIn live. The popularity of live streaming is increasing continuously and in 2019, about 1.1 billion hours of live video were watched.
LinkedIn Live streaming has increased by 158 % since February 2020. The facility of this application is not available to all businesses but every business should think about live streaming.
WHAT IS LINKEDIN LIVE?
A streaming feature that helps to stream live video to the audience to build a better engagement and connections. On average, the videos get 7 times more reactions than the native videos uploaded.
As it is a professional social media network, it becomes a great live streaming provider.
HOW DOES LINKEDIN LIVE HELP?
There are many different services provided by LinkedIn live that benefit the company. Some of the most helpful benefits are mentioned below-
· Virtual events
Unlike some other social media platforms like Youtube Live streaming, LinkedIn has integrated the events and Live and thus became a great place to hold virtual events. The virtual events are hosted to allow the host to meet the right professional audience in a trusted area and environment. This increases the interaction and engagement of the audience and host.
Instead of posting videos during the virtual event, LinkedIn live helps to connect in real-time. Owing to these reasons, the live streaming feature is seeing 23 times more comments than the native method.
One can easily engage and connect with the followers in a real-like manner during virtual events.
· Leadership
The most central strategy used by LinkedIn events live streaming is to aim to help the companies showcase their position as an industry leader. The current events of the industry need to be discussed with LinkedIn and then the content can be formed for the virtual event.
A panel can be hosted for industry thoughts and opinions with the leaders and then the issues and trends can be talked about. The live stream can entirely be hosted dedicated to the interviewing experts and the thoughts of the leaders can be amplified. Those who participate in the discussion are also marketed and the company gains popularity and fame.
The discussion or event also helps to attract newer crowds who are interested in the field.
· Recruiting
LinkedIn is one of the major hubs for job seekers and recruiters. The topmost benefit of the platform is that it helps in recruiting individuals and brands. The efforts can be supported by showing the workplace culture and the team members can be introduced, answering the issues or addressing the concerns of the potential candidates.
A live panel can be hosted with the employees to inform them about the work environment. The team members can discuss the hiring journey and how it feels to work with the company.
A Q&A is one of the best ways to make the event engaging and even in services like Instagram live streaming, the feature is used. The people with specific roles and responsibilities can be highlighted and then they can take questions from the audience about their day-to-day life.
The LinkedIn live support can also be used for recruitment and the other social media tactics help too and these can be used in a live stream.
· Showing expertise
Becoming an authority in the industry is important as a part of the marketing strategy. LinkedIn Live provides a good opportunity to showcase all the expertise on a topic. The live streaming technology can be used to share tips and tricks with the audience. To understand the interest of the audience, one can brainstorm all the potential topics.
If the struggle for topics is still going on, then the old content can be repurposed and uploaded on Facebook Live streaming or any other platform. The live streaming content will help to boost the content and thus will act as a great marketing strategy.
· Announce the new product
As a professional platform, LinkedIn is a great place for a webcast service provider to announce a product or partnership. This can be considered to be done on LinkedIn live. The representatives from the company and the partner can be brought in to discuss the details.
It is a great opportunity to educate and interact with the audience and the product can be launched during the stream. Immediate feedback can be asked for and a live demonstration for the same can be done.
Since the announcement of LinkedIn live, it has been proven that live streaming is a very important tactic for marketing. The feature shows that the consumers are interested in real-time brands. LinkedIn live is a must-use platform to use and experiment with especially because the audience present is more professional.
CONCLUSION
It must be clear that LinkedIn live gets more attention and popularity than a normally uploaded video. It is one of the best cooperative live streaming services and generates almost double engagement.
The human approach in the case of the stream is also very helpful and it has become more popular than other social media live streams. The collaboration between live and event helps the cause as it gives more audience. This article gives an idea about what LinkedIn live is and what are its benefits to the company and an individual. This article helps to get an understanding of the basics of a LinkedIn live stream. One can also use Dreamcast to live stream and reach the right audience.